⚽ Soccer Express 2025 Annual
Annual Performance Dashboard
Overview & Month-over-Month
Soccer Express · Meta Ads Manager · Full Year 2025 · All Active Months
2025 Complete 10 Active Months 🇨🇦 Canada
💰
▲ Full Year
Total Spend
$50,228
CAD · All 2025 campaigns
📈
▲ 2.31x avg
Total Revenue
$116,240
Purchases conversion value
🎯
▲ Blended
Blended ROAS
2.31x
Sep peak: 12.57x
🛒
▲ 572 total
Total Purchases
572
CPP: $87.81 avg
👁
4.73M+
Impressions
4.73M
CTR: 1.21% avg
Monthly Spend Trend
CAD spend per active month · 2025
10 Months
Monthly ROAS Trend
Return on ad spend vs 2.5x target
Avg 2.31x
Revenue & Purchases by Month
Revenue bars · Purchase volume line
Platform Split — Annual
Facebook vs Instagram total spend
Month-over-Month Performance Comparison
All key metrics · 2025
2025 Full Year
MonthSpend (CAD) ImpressionsClicksCTR % PurchasesRevenueROASCPPCPC
Annual Conversion Funnel
Full 2025 · All campaigns combined
🏆 September 2025 — Best ROAS Month: 12.57x

September delivered the year's best ROAS with 76 purchases at $12.34 CPP on just $938 spend — driven by the clearance-focused Largest Footwear Collection campaign. This hyper-efficient clearance model is the account's most replicable playbook.

🚀 November 2025 — Highest Revenue: $28,275

Black Friday + World Cup Ball campaigns combined drove 151 purchases and $28,275 revenue at 1.94x ROAS. Q4 (Oct–Dec) accounted for over 51% of annual revenue.

💡 April & January Missing — $0 Spend Gaps

No campaigns ran in January or April 2025.

Campaign Intelligence
Campaigns & Ads
Annual campaign performance · Full Year 2025
13 Campaigns10 Active Months
Spend vs Revenue by Campaign
Top 8 campaigns by spend
ROAS by Campaign
Return efficiency vs annual avg
Campaign Performance Matrix
All 13 campaigns · Full Year 2025
CampaignSpendImpressionsClicksCTRCPCPurchasesCPPRevenueROAS
🏆 Largest Footwear Collection — Best Overall: 5.32x ROAS

Top campaign by purchases with 267 purchases at $33.07 CPP and $46,954 revenue on $8,829 spend. This campaign is the account's single largest revenue driver — scale budget +25% and maintain through the full year.

⭐ 25% Off Footwear May — 5.92x Peak ROAS

Best ROAS campaign with 27 purchases at $111.10 CPP on $3,000 spend generating $17,760 revenue. Seasonal Puma-discounting in May is a proven high-ROAS.

Audience Intelligence
Demography
Gender & Age performance · Full Year 2025
2 Genders6 Age Groups2025 Annual
Gender — Spend & ROAS
Male vs Female annual comparison
Gender Revenue Efficiency
Revenue per $ spent comparison
Age Group — ROAS Performance
Return on ad spend by age bracket · 2025
Age Group — Spend & Purchases
Budget allocation vs conversion volume
Gender Performance Matrix
Full year metrics · 2025
GenderSpendPurchasesRevenueROASCPPShare of SpendRating
Age Group Performance Matrix
Full year metrics by age bracket · 2025
Age GroupSpendImpressionsCTRPurchasesRevenueROASCPP
Gender Performance Snapshot
Revenue efficiency annual
♀ Female 2.67x vs Male 1.96x ROAS

Female audience outperformed in 2025 with 298 purchases at $78.50 CPP and $62,499 revenue — significantly more efficient than male at $96.23 CPP.

⭐ 45–54 Age Bracket: 3.36x ROAS Champion

The 45–54 age group is the standout performer with 236 purchases at $74.79 CPP and $59,260 revenue on $17,651 spend. This bracket likely represents high-intent parent purchasers and club buyers

Placement Intelligence
Placements & Platforms
Where ads appeared · Full Year 2025
2 Platforms8 Key Placements
Platform Performance — Annual
Facebook vs Instagram
Spend by Placement
Budget share across surfaces · Annual
Placement Analysis Table
Full year efficiency verdict
PlacementSpendShareImpressionsCTRPurchasesRevenueROASCPP
Platform Deep Dive — Annual
Facebook vs Instagram head-to-head · 2025
🏆 Feed Dominates: 72.9% Spend, 2.37x ROAS

Feed placement drove 418 of 572 purchases (73%) — the account's core converter with $87.63 CPP. Continue prioritising Feed but refresh creative to combat frequency fatigues

📊 Instagram Outperforms Facebook: 2.70x vs 1.99x ROAS

Instagram delivered $62,236 revenue at 2.70x ROAS vs Facebook's $54,005 at 1.99x ROAS on comparable budgets. Rebalance toward a 55% Instagram / 45% Facebook split in 2026 to capture efficiency gains.

Geographic Intelligence
Regional Performance
Province-level engagement · Canada · Full Year 2025
10 Provinces🇨🇦 Canada
Spend by Province (Top 8)
Annual budget distribution across Canada
CTR by Province
Engagement quality vs 1.21% account avg
Province Spend Leaderboard
All provinces · sorted by annual investment
Full Regional Metrics Table
ProvinceSpendShareImpressionsClicksCTRCPCPriority
🏔 British Columbia — Home Market: 45.7%

Core market leads with $22,970 spend. Strong foundation with 1.09% CTR.

⭐ Quebec: 1.55% CTR — Most Engaged Province

Only 7.0% of budget yet highest CTR at 1.55% — 28% above account average.

Strategic Intelligence Report
Annual Performance Report
Soccer Express · Meta Ads Manager · Full Year 2025
Final Annual Report
📊
Executive Summary
Total Spend
$50,228
Total Revenue
$116,240
ROAS
2.31x
Purchases
572
Avg CPP
$87.81
CTR
1.21%
CPC
$0.88
Impressions
4.73M

Soccer Express delivered a profitable 2025 with blended 2.31x ROAS — each CAD invested returned $2.31 in tracked revenue across 572 purchases worth $116,240 CAD. The account ran 13 campaigns across 10 active months with January and April the main gaps in activity.

September 2025 was the standout month with 12.57x ROAS — the clearance-focused Largest Footwear Collection campaign achieved 76 purchases at just $12.34 CPP. November was the revenue peak ($28,275) driven by Black Friday and World Cup Ball campaigns.

✅ Key 2025 Wins
  • 🏆 Largest Footwear Collection: 5.32x ROAS, $33.07 CPP, 267 purchases
  • 📱 Instagram outperformed Facebook: 2.70x vs 1.99x ROAS
  • ♀ Female audience: 2.67x ROAS vs Male 1.96x — clear outperformer
📈
2026 Scaling Opportunities

1. Replicate the Clearance Event Model Quarterly. September's 12.57x ROAS on clearance footwear proves discount-clearance events are Soccer Express's highest-return campaign type.

3. Female & 45–54 First Creative Strategy. With 2.67x and 3.36x ROAS respectively, these are 2025's champion demographics. Create dedicated campaigns with parent-purchaser, team-kit, and gift-buyer messaging.

4. Quebec French-Language Expansion ($500/mo). Highest CTR province (1.55%) with only 7.0% of budget. French or bilingual creative will unlock significant untapped revenue.

Projected 2026 Impact (Full Year)
Annual ROAS: 2.31x → 3.0–3.5x (eliminate wasted spend, add clearance events)
Annual CPP: $87.81 → $55–67 (Clearance model + Reels scale + 45–54 targeting)
Instagram ROAS parity maintained with 55% IG / 45% FB budget split