| Month | Spend (CAD) | Impressions | Clicks | CTR % | Purchases | Revenue | ROAS | CPP | CPC |
|---|
September delivered the year's best ROAS with 76 purchases at $12.34 CPP on just $938 spend — driven by the clearance-focused Largest Footwear Collection campaign. This hyper-efficient clearance model is the account's most replicable playbook.
Black Friday + World Cup Ball campaigns combined drove 151 purchases and $28,275 revenue at 1.94x ROAS. Q4 (Oct–Dec) accounted for over 51% of annual revenue.
No campaigns ran in January or April 2025.
| Campaign | Spend | Impressions | Clicks | CTR | CPC | Purchases | CPP | Revenue | ROAS |
|---|
Top campaign by purchases with 267 purchases at $33.07 CPP and $46,954 revenue on $8,829 spend. This campaign is the account's single largest revenue driver — scale budget +25% and maintain through the full year.
Best ROAS campaign with 27 purchases at $111.10 CPP on $3,000 spend generating $17,760 revenue. Seasonal Puma-discounting in May is a proven high-ROAS.
| Gender | Spend | Purchases | Revenue | ROAS | CPP | Share of Spend | Rating |
|---|
| Age Group | Spend | Impressions | CTR | Purchases | Revenue | ROAS | CPP |
|---|
Female audience outperformed in 2025 with 298 purchases at $78.50 CPP and $62,499 revenue — significantly more efficient than male at $96.23 CPP.
The 45–54 age group is the standout performer with 236 purchases at $74.79 CPP and $59,260 revenue on $17,651 spend. This bracket likely represents high-intent parent purchasers and club buyers
| Placement | Spend | Share | Impressions | CTR | Purchases | Revenue | ROAS | CPP |
|---|
Feed placement drove 418 of 572 purchases (73%) — the account's core converter with $87.63 CPP. Continue prioritising Feed but refresh creative to combat frequency fatigues
Instagram delivered $62,236 revenue at 2.70x ROAS vs Facebook's $54,005 at 1.99x ROAS on comparable budgets. Rebalance toward a 55% Instagram / 45% Facebook split in 2026 to capture efficiency gains.
| Province | Spend | Share | Impressions | Clicks | CTR | CPC | Priority |
|---|
Core market leads with $22,970 spend. Strong foundation with 1.09% CTR.
Only 7.0% of budget yet highest CTR at 1.55% — 28% above account average.
Soccer Express delivered a profitable 2025 with blended 2.31x ROAS — each CAD invested returned $2.31 in tracked revenue across 572 purchases worth $116,240 CAD. The account ran 13 campaigns across 10 active months with January and April the main gaps in activity.
September 2025 was the standout month with 12.57x ROAS — the clearance-focused Largest Footwear Collection campaign achieved 76 purchases at just $12.34 CPP. November was the revenue peak ($28,275) driven by Black Friday and World Cup Ball campaigns.
- 🏆 Largest Footwear Collection: 5.32x ROAS, $33.07 CPP, 267 purchases
- 📱 Instagram outperformed Facebook: 2.70x vs 1.99x ROAS
- ♀ Female audience: 2.67x ROAS vs Male 1.96x — clear outperformer
1. Replicate the Clearance Event Model Quarterly. September's 12.57x ROAS on clearance footwear proves discount-clearance events are Soccer Express's highest-return campaign type.
3. Female & 45–54 First Creative Strategy. With 2.67x and 3.36x ROAS respectively, these are 2025's champion demographics. Create dedicated campaigns with parent-purchaser, team-kit, and gift-buyer messaging.
4. Quebec French-Language Expansion ($500/mo). Highest CTR province (1.55%) with only 7.0% of budget. French or bilingual creative will unlock significant untapped revenue.
→ Annual CPP: $87.81 → $55–67 (Clearance model + Reels scale + 45–54 targeting)
→ Instagram ROAS parity maintained with 55% IG / 45% FB budget split